Anywho, another one that surprised me was an advert for PG Tips. It's got that guy Johnny Vegas and the little puppet being very funny and everything, and they talk about how PG Tips now get all their tea from "Rainforest Alliance" certified farms, which is a scheme that makes sure tea farmers are paid a fair wage etc. The only catch is, once again, the small print at the bottom. If you look carefully for a few seconds you will note that it says "At least 50% from Rainforest Alliance farms by 2010". Now is it just me or is "50% by 2010" not quite the same as "all now"? Some would even suggest the phrase "misleading advertising"!? Well I sent them an email with this question, but they have had 24 hours to reply and haven't done so so I'm going public.
This could be the scandal of the year people.
I was interested to note that on a recent PG Tips advert I saw on TV,Advertising standards will be informed.
it talked about sustainability but the small print at the bottom said
"At least 50% of tea from Rainforest Alliance Certified farms by
2010". On your website it states "By 2010, all the tea plantations
where PG tips buy their tea will be Rainforest Alliance Certified™".
So I wonder which figure you are really aiming for, "50%" of farms, or
"all" of them?
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